Omaze Rebrand

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A rebrand of Omaze, a nearly $1B company that fundraises for non-profits by offering once-in-a-lifetime prizes.

Omaze Rebrand

After working at Omaze for a few years we realized we needed a new look to reflect our expanding business. I stepped in to lead the brand process.

Secondary Branding

A second set of brand guidelines for the growing product offerings at Omaze, into three distinct categories.

Full UI/UX Design language built.

I worked in tandem with our engineers to develop the new identity so it would function well across marketing and product.

Logo Development

We started with a circle, we knew we wanted a round mark, that would capture the three pillars of our brand, the ripple effect, the power or optimism, and worldwide impact.

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New Omaze HQ Design

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The second phase of the rebrand was building out a 40,000 sf office in Playa vista to bring our love 200 employees back to gather after working remotely for 3 years. I partnered with Revel over a two year process to bring the space to life.

We started with an empty 40,000 sqft. newly built space in Playa Vista.

Playa Vista, CA

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Merchandise

As part of the relaunch of the brand we wanted Omaze employees to have some tangible they can take home and to rep the new mark out in the world.

Tumbler / Notebook / T-Shirt / Hoodie / Stickers